Is SEO dead? Well, it’s not. Let’s burst the bubble of your queries with some practical examples. The search engines are becoming more advanced day by day and they are introducing new updates for the website owners.
Thus, to take up with these updates and implement them strategically, you will require SEO or search engine optimization forever.
In this context, are you recently thinking about auditing your websites? You can connect with MCube Digital Media as we offer complimentary website audits for our new customers. You can check your website thoroughly and then opt for the required SEO strategies.
However, let’s get into the discussion of whether “Is SEO dead” or not with some of the best proofs.
Is SEO Dead?: Debunking the Myths
As per our recent encounters and research, people are thinking that AI is going to replace everything. Whereas, the truth is that AI is being used with other methods to enhance the horizon of existing possibilities and SEO is no exception.
So, why do people raise the question, “Is SEO dead?”. Let’s understand a few reasons:
Myth 1: Continuous Algorithm Updates May Affect SEO
Truth: SEO Can be Streamlined with These Algorithm Updates
These updates can sometimes cause fluctuations in rankings and visibility, but they don’t signify the death of SEO. Instead, they help to generate best practices and adapt strategies to align with Google’s guidelines.
Myth 2: Paid Advertisement Dominance
Truth: SEO is Equally Important
Paid advertisement has recently become extremely popular and brands are using innovative campaigns for this. This is true that paid advertisement has its own merits but organic searches can bring more clicks that can be converted into potential leads. Let us tell you, that SEO is highly necessary for this organic growth on the SERP.
Myth 3: Instant Results are In High Demand
Truth: Patience Can Bring More Data-Driven Results
In today’s fast-paced digital world, some brands are after instant results. However, SEO is a long-term strategy that requires patience and ongoing optimization.
As a renowned SEO agency in Kolkata, we have worked with different brands and they have got their expected results from us with consistent SEO services. Contact us to get a brief on our venture.
Is SEO Dead? Obviously No
To answer the question, “Is SEO dead?”, we are here to show you the importance of it, which is still prevalent and will be the same in the near future.
- As per Search Engine Journal, 49% of marketers find SEO as the best method of getting organic search with the best ROI.
- 98% of people consider reviews and GMB listings before making any purchase decision and these can be optimized with strategic local SEO.
- Almost 88% of marketers have invested more than usual in SEO in the last year to help brands with organic growth.
So, these stats indicate that SEO is not only very much alive but it is growing every moment, opening up new opportunities for different types of businesses. Here are some more proofs and discussion on the growing popularity of SEO:
- SEO is Evolving
SEO will last so long the search engines will last and there are no other words to describe it. Moreover, SEO will grow with every update of search engines. The role of the latest innovations of AI is an important influence on SEO as it can help SEO analysts in many ways.
- SEO Provides Better Returns
If you check the basic SEO performance of popular brands like Zomato you can find that they have a huge surge in organic traffic. Not only established brands but local B2B or B2C brands also get better results.
As a niche SEO marketing agency, we have worked with different small to medium-scale businesses that got better results through organic SEO rather than paid campaigns.
- SEO is Consistent and for Long-Term
Online businesses can get more benefits from SEO in the long term because it can help to stay in the competition. The digital realm is very dynamic and ever-changing. Sometimes people also get confused about will digital marketing be replaced by AI.
So all these can be easily addressed by consistent and strategic search engine optimization. It helps you reach your target audience and increase your brand’s leads and sales.
Most Common Issues with SEO and Their Solutions
The main reason people think “Is SEO dead?” is sometimes its ineffectiveness. Hence, here you have to understand the vast technical realm of the search engine. Almost 12 algorithms come per day from Google and 99,000 searchers try to find something on this search engine.
Therefore, to navigate in this competitive realm, you have to be strategic. The most common issues that you may face are discussed below:
- Problem: Can not rank with your target page
Solution: You can get help from effective content marketing, business listings, and local SEO
- Problem: Can not rank in a few niches
Solution: Try to focus on implementing Google E-A-T guidelines which means adding more expertise, authoritativeness, and trustworthiness to your website.
- Problem: The same technique is not working
Solution: You have to do a website audit, upgrade your SEO strategies, improve your UX, and focus on content marketing.
Positive Outlook for SEO in the Recent Time
There are a few innovations in recent times that may interrupt the popularity of SEO, say for example the SGE. It is an AI-driven answering system by Google that comes with your every search.
Here is an instance:
Hence, no matter what comes, SEO will still have its relevance as there are multiple ways in which proper SEO strategies can stand out. To have a more positive outlook for SEO in 2024, here are a few suggestions:
- Use long-tailed keywords to feature in this SGE’s answers
- Focus on voice search as old-school techniques still matter
- Write more authentic content instead of posting in bulk
- Concentrate on the mobile-friendliness of your site
- Follow Google’s E-E-A-T guidelines
To Wrap Up
Thus, to conclude we want to establish the fact that the “Is SEO dead” question will always be answered with “no”. If you are a business owner or want to do personal branding, you can contact MCube Digital Media for the most effective, innovative, and latest SEO techniques.
We have highly affordable SEO packages for every type of business owner from large to small scale. Contact us now to learn more about our SEO services.
FAQs
- Is SEO dead because of AI?
No, SEO is not dead with the influence of AI. Instead, the strategic use of AI is making SEO more powerful.
- Is ChatGPT going to replace SEO jobs?
No, ChatGPT can not replace SEO jobs as it only provides AI-driven results whereas SEO requires human engagement to stand out and serve the purposes.
- What is the future of SEO?
In the future, SEO will evolve more with updates and new algorithms. In addition, there will be more job opportunities for SEO enthusiasts in the upcoming years.